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A roadmap at the start of any content marketing campaign is a must. It helps us understand the key goals and objectives of any brand, service, product, etc. It guides content creation by subtracting the noise from the actual message. It improves online visibility, putting content in front of the right target audience. It's also where the company’s/brand’s authority and trust thrive.   

Once the content has been written, refining it so that it is useful and relevant and that it can reach (and touch) majority of target audience. This process involves injecting the content with related keywords and links that tie back to the brand/product/service’s objectives. Honing the relevance, effectiveness, and visibility of the content for maximum results.

Now is the time to see what works and discard the rest. Making full use of all resources available to gather insights that generate a relevant content ideas. Do we want content to inform, entertain, solve problems, spark curiosity, or all the above?

Taking note of everything, however bold and nuanced, to use in the content creation process. An accumulation of ideas is the most rewarding aspect of brainstorming. So better to keep the field open and validating each idea to find better ways to incorporate it in during content creation.

“AI is a tool, not the rule.” Understanding how AI streamlines the process of content marketing right from the first to last step will maximize the potential of any and all types of content. Keyword research, content ideation, content generation, content multiplication, and content testing. Using AI tools to recycle ideas, refine strategies, and deliver tailored content experiences.

A pitch-perfect yet flexible outline containing various types of content pieces. All the steps from research to brainstorming and drafting are finalized here. Creating content around keywords people search for. It’s time to tie this keyword research to the list of content ideas. Writing content stories that are felt, remembered, and that pave the way to fresh new perspectives and discussions.

Informative content and personalized content are not the same thing. The latter is the last step in the content marketing and creation process. Humanizing content to suit the needs and expectations of the target audience. A thorough content editing process which includes proofreading and refining tone, style, and sentence phrasing.